GitanshuGrowth

Services

Every surface of modern search, covered.

Focused disciplines, one integrated strategy, with SaaS and software products as a core specialism. Whether you need a technical overhaul, snippet ownership, or AI visibility, engagements are scoped to your goals and budget.

SaaS SEO, AEO & GEO

Product led search for software companies.

3D render of layered SaaS dashboard panels with toggle, slider and plan card objects

What it includes

  • Product led content built around jobs to be done, use cases and workflows
  • Feature, integration and use case page architecture
  • Comparison, alternative and "best tool for X" pages
  • Bottom of funnel pages mapped to trial and demo intent
  • Documentation and help centre SEO with internal linking into product pages
  • Technical SEO for app and marketing site separation, subdomain vs subfolder, JS rendering and indexation control
  • AEO: entity clarity, structured data and quotable copy so the product becomes the answer
  • GEO: category and comparison visibility inside generative answers, plus review and mention footprint

Process

Map the buying journey and category language → fix site architecture → build the product led content system → strengthen entity and citation signals → report on rankings, snippets and AI mentions.

Expected outcomes

A marketing site structured around how buyers actually evaluate software, plus consistent presence in comparison searches and AI answers for your category.

Read the complete guide to SaaS SEO services

On-Page SEO

The foundation search engines need to rank you.

3D render of stacked document plates with a glass magnifier resting on top, representing on page SEO

What it includes

  • Technical SEO audits (crawl, index, render)
  • Schema markup (Organization, Product, FAQ, Article)
  • Core Web Vitals & page speed optimization
  • Keyword-driven content optimization
  • Internal linking & site architecture

Process

Audit → prioritize technical debt → ship fixes → validate in Search Console.

Expected outcomes

Cleaner indexation, faster pages, higher rankings on commercial and informational queries.

Off-Page SEO

Authority signals that Google actually rewards.

3D render of interlocking glass chain links joining two matte pillars, representing off page SEO and backlinks

What it includes

  • White-hat link building & digital PR
  • Local SEO & Google Business Profile optimization
  • Brand mention monitoring & unlinked-mention outreach
  • Guest content & industry citations
  • Competitor backlink gap analysis

Process

Identify link-worthy assets → outreach → measure referring-domain growth and rank impact.

Expected outcomes

Stronger domain authority, better local pack visibility, defensible ranking gains.

Answer Engine Optimization (AEO)

Win the answer, not just the ranking.

3D render of a glass question mark floating above stacked answer plates, representing Answer Engine Optimization

What it includes

  • Featured snippet & People Also Ask targeting
  • FAQ schema & HowTo structured data
  • Answer-formatted content (definitions, tables, lists)
  • Voice search optimization
  • Zero-click SERP strategy

Process

Map answer-intent queries → structure content for snippets → deploy schema → monitor SERP features.

Expected outcomes

Ownership of answer boxes, voice results, and PAA blocks for your category's most-asked questions.

Generative Engine Optimization (GEO)

Become the source AI models cite.

3D render of glossy spheres linked by glass tubes into a constellation, representing generative engine optimization

What it includes

  • AI Overviews (SGE) optimization
  • ChatGPT, Perplexity, Copilot, Gemini citation strategy
  • Entity building & brand knowledge graph
  • Semantic content structuring for LLM retrieval
  • llms.txt setup & content freshness signals

Process

Map how AI engines describe your category → build cite-worthy assets → strengthen entity signals → track citations across engines.

Expected outcomes

Consistent, accurate representation of your brand across every major generative search surface.

Google Business Profile Optimization & Audit

Own the Map Pack for every location you serve.

3D render of a map pin and small storefront block on a lit plinth, representing Google Business Profile optimization

What it includes

  • Full GBP audit (category accuracy, completeness, NAP consistency)
  • Optimization of business description, categories, and attributes
  • Photo and Google Posts strategy
  • Review response strategy guidance
  • Multi-location UTM tracking setup for GBP link clicks (where applicable)
  • Monthly performance reporting using GBP Insights data

Process

Audit listing(s) → fix categories, NAP, and completeness → deploy photos/Posts cadence → track Insights month over month.

Expected outcomes

Higher visibility in Google Maps and the Local Pack, more direction requests, and clean attribution on GBP link clicks.

Social Media

Show up consistently where your buyers already spend time.

3D render of chat bubbles and heart reaction objects around a glass sphere, representing social media marketing

What it includes

  • Channel strategy for LinkedIn, Instagram, and X
  • Profile and bio optimization for discoverability
  • Monthly content calendar and post frameworks
  • Hashtag, tagging, and community engagement guidance
  • Performance reporting on reach, engagement, and referral traffic

Process

Audit current profiles → define positioning and pillars → build content calendar → publish, engage, and report monthly.

Expected outcomes

A consistent brand presence, growing engaged audience, and a steady stream of qualified referral traffic back to your site.

Not sure which one you need?

Start with a free audit. I will diagnose where you are strongest, where you are leaking traffic, and which discipline moves the needle first.

Get a Free Audit