Services

Every surface of modern search — covered.

Four focused disciplines. One integrated strategy. Whether you need a technical overhaul, snippet ownership, or AI visibility, engagements are scoped to your goals and budget.

On-Page SEO

The foundation search engines need to rank you.

Abstract illustration of an on-page SEO audit — browser window with structured content blocks and a magnifying glass

What it includes

  • Technical SEO audits (crawl, index, render)
  • Schema markup (Organization, Product, FAQ, Article)
  • Core Web Vitals & page speed optimization
  • Keyword-driven content optimization
  • Internal linking & site architecture

Process

Audit → prioritize technical debt → ship fixes → validate in Search Console.

Expected outcomes

Cleaner indexation, faster pages, higher rankings on commercial and informational queries.

Off-Page SEO

Authority signals that Google actually rewards.

Abstract network of connected domain nodes and arrows illustrating off-page SEO and backlinks

What it includes

  • White-hat link building & digital PR
  • Local SEO & Google Business Profile optimization
  • Brand mention monitoring & unlinked-mention outreach
  • Guest content & industry citations
  • Competitor backlink gap analysis

Process

Identify link-worthy assets → outreach → measure referring-domain growth and rank impact.

Expected outcomes

Stronger domain authority, better local pack visibility, defensible ranking gains.

Answer Engine Optimization (AEO)

Win the answer, not just the ranking.

Abstract featured-snippet answer card with a magnifying glass illustrating Answer Engine Optimization

What it includes

  • Featured snippet & People Also Ask targeting
  • FAQ schema & HowTo structured data
  • Answer-formatted content (definitions, tables, lists)
  • Voice search optimization
  • Zero-click SERP strategy

Process

Map answer-intent queries → structure content for snippets → deploy schema → monitor SERP features.

Expected outcomes

Ownership of answer boxes, voice results, and PAA blocks for your category's most-asked questions.

Generative Engine Optimization (GEO)

Become the source AI models cite.

Abstract chat interface connected to source document cards with sparkle glows illustrating AI search citations

What it includes

  • AI Overviews (SGE) optimization
  • ChatGPT, Perplexity, Copilot, Gemini citation strategy
  • Entity building & brand knowledge graph
  • Semantic content structuring for LLM retrieval
  • llms.txt setup & content freshness signals

Process

Map how AI engines describe your category → build cite-worthy assets → strengthen entity signals → track citations across engines.

Expected outcomes

Consistent, accurate representation of your brand across every major generative search surface.

Google Business Profile Optimization & Audit

Own the Map Pack for every location you serve.

Abstract map with a location pin, storefront, and review bubbles illustrating Google Business Profile optimization

What it includes

  • Full GBP audit (category accuracy, completeness, NAP consistency)
  • Optimization of business description, categories, and attributes
  • Photo and Google Posts strategy
  • Review response strategy guidance
  • Multi-location UTM tracking setup for GBP link clicks (where applicable)
  • Monthly performance reporting using GBP Insights data

Process

Audit listing(s) → fix categories, NAP, and completeness → deploy photos/Posts cadence → track Insights month over month.

Expected outcomes

Higher visibility in Google Maps and the Local Pack, more direction requests, and clean attribution on GBP link clicks.

Social Media

Show up consistently where your buyers already spend time.

Abstract social feed cards with engagement hearts and an upward growth line illustrating social media marketing

What it includes

  • Channel strategy for LinkedIn, Instagram, and X
  • Profile and bio optimization for discoverability
  • Monthly content calendar and post frameworks
  • Hashtag, tagging, and community engagement guidance
  • Performance reporting on reach, engagement, and referral traffic

Process

Audit current profiles → define positioning and pillars → build content calendar → publish, engage, and report monthly.

Expected outcomes

A consistent brand presence, growing engaged audience, and a steady stream of qualified referral traffic back to your site.

Not sure which one you need?

Start with a free audit. I will diagnose where you are strongest, where you are leaking traffic, and which discipline moves the needle first.