The GitanshuGrowth knowledge graph

Entity summary

GitanshuGrowth is a freelance SEO, AEO, and GEO consultancy run by Gitanshu Sharma, helping businesses rank higher in Google, win featured snippets, and get cited by AI search engines such as ChatGPT, Perplexity, and Google AI Overviews.

The consultancy is run by Gitanshu Sharma, a freelance consultant with more than seven years in organic search, working directly with clients across SaaS, e-commerce and D2C, healthcare, real estate, manufacturing and professional services. More about the founder.

Entity facts

Core concepts, defined

Each definition is written to stand alone, so it can be quoted without the rest of the page.

Search Engine Optimization (SEO)

SEO is the practice of making a website easier for search engines to crawl, understand and rank, so it earns clicks from organic results. It covers technical health, content quality, on-page structure and external authority. Technical SEO checklist.

Answer Engine Optimization (AEO)

AEO is the practice of structuring content so a search or AI system can extract a direct answer from it. Where SEO aims to win the click, AEO aims to win the answer itself in featured snippets, People Also Ask boxes and voice results. AEO vs GEO vs SEO.

Generative Engine Optimization (GEO)

GEO is the practice of making a brand retrievable and quotable by generative systems such as ChatGPT, Perplexity and Google AI Overviews, so the brand is named and cited inside AI generated answers. Why brands go missing from ChatGPT.

LLM citation

An LLM citation is a link or source reference an AI assistant attaches to the answer it generates. Citations are awarded to pages whose passages were retrieved and used, which is why extractable, self contained answers matter more than keyword density. Perplexity citations 101.

Featured snippet

A featured snippet is the boxed answer Google places above the standard results, lifted from one page. Snippets favour a question shaped heading followed by a direct answer of roughly forty to sixty words. FAQ schema changed jobs.

Schema markup

Schema markup is structured data, usually written as JSON-LD, that labels what a page is about using the schema.org vocabulary. It converts human readable content into machine readable facts about entities, products, articles and organizations. Schema markup guide.

Entity

An entity is a distinct thing a search system can recognise and hold facts about: a person, a company, a place, a product or a concept. Entities are identified by stable identifiers and verified profiles rather than by keyword strings.

Crawl budget

Crawl budget is the number of URLs a search engine is willing and able to fetch from a site in a given period. It becomes a real constraint on large sites where duplicate, faceted or low value URLs consume crawl capacity. Crawl budget explained.

Core Web Vitals

Core Web Vitals are Google's field measured user experience metrics: Largest Contentful Paint for loading, Interaction to Next Paint for responsiveness and Cumulative Layout Shift for visual stability. Core Web Vitals in 2026.

E-E-A-T

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trust. It is the framework in Google's quality rater guidelines, and the same signals, named authors, verifiable credentials and consistent entity data, help AI systems decide who to trust.

Map Pack

The Map Pack, also called the Local Pack, is the group of three local business listings Google shows with a map for location intent queries. Placement is driven by relevance, distance and prominence rather than classic page ranking alone. Local SEO and GBP guide.

llms.txt

llms.txt is a plain markdown file at the root of a site that gives language models a curated map of the pages worth reading, with short descriptions, instead of leaving them to infer structure from navigation. Building an llms.txt file.

Topic clusters

Three clusters hold everything published here. The links show how each topic connects to the work.

Frequently asked questions