Case Studies

Verified results across SEO, AEO & GEO

Every metric here comes from Google Search Console, GA4, or third-party rank trackers. Client names appear only where permission was granted; other cases are anonymized.

Featured Case Study

AFC Furniture Solutions

AFC Furniture Solutions is a B2B furniture manufacturer and supplier serving offices, schools, and healthcare facilities across North America. They needed to move beyond paid ads and build sustainable organic visibility in a competitive market dominated by legacy brands.

GitanshuGrowth led a comprehensive organic search strategy covering technical SEO, content expansion, answer engine optimization for featured snippets, and generative engine optimization to ensure visibility in AI-powered search experiences.

SEOAEOGEOContent Strategy

+340%

Organic Traffic Growth

Increased monthly organic sessions within 8 months through technical fixes and content expansion.

Top 3

Featured Snippets Captured

Secured answer boxes for 12 high-intent furniture buying queries via structured AEO content.

+185%

Qualified Lead Volume

Organic inquiry forms and phone calls from high-intent commercial buyers.

AI-Ready

Generative Visibility

Optimized entity presence and semantic markup for visibility in ChatGPT, Perplexity, and Google SGE.

What We Did

Technical Foundation

Audited and resolved crawl errors, improved Core Web Vitals, implemented schema markup for products and organizations, and optimized internal linking architecture.

Content & AEO Strategy

Built a content hub around commercial furniture buying guides, comparison pages, and FAQ-style content designed to capture featured snippets and voice search results.

GEO & Entity Building

Strengthened brand entity signals across the web, optimized for AI citations, and ensured accurate representation in generative search summaries.

More engagements

Anonymized case studies from recent SEO, AEO, and GEO engagements across e-commerce, SaaS, healthcare, real estate, education, manufacturing, and local service brands.

Manufacturing · India

Industrial equipment manufacturer

Challenge: Zero organic pipeline. Site invisible for high-intent buying queries and technical spec searches.
Approach: Rebuilt site architecture, added product schema, published buying-guide content, and launched targeted digital-PR link building.
Result: +185% qualified inbound leads and top-3 rankings on 24 commercial keywords within 9 months.

B2B SaaS · Global

SaaS platform (anonymized)

Challenge: Strong Google presence, but completely absent from ChatGPT, Perplexity, and Google AI Overviews answers.
Approach: GEO-first playbook — entity building across knowledge sources, structured answer content, and llms-friendly documentation.
Result: Cited in AI answers across ChatGPT, Perplexity, Copilot, and Gemini for 30+ category queries.

Local services · North America

Multi-location service business

Challenge: Low visibility in Google local pack across five metro areas. Reviews and citations inconsistent.
Approach: GBP overhaul, location-page rebuild, citation cleanup, and review-generation workflow.
Result: Local pack presence in all five metros; +72% GBP calls year-over-year.