Freelance SEO · AEO · GEO Specialist
GitanshuGrowth is the SEO, AEO, and GEO practice that moves rankings.
Most SEO consultants are still optimizing for a search engine results page. I work with service businesses and product brands of every kind, D2C and e-commerce, SaaS and IT, healthcare, real estate, education, hospitality, finance, manufacturing, and local services, helping them show up where their customers are actually looking now, inside AI answers, not just blue links, backed by solid technical SEO fundamentals.
GitanshuGrowth is the freelance SEO, AEO, and GEO practice of Gitanshu Sharma, a search specialist with seven plus years of experience helping B2B brands rank higher on Google and get cited in ChatGPT, Perplexity, and Google AI Overviews. About page
Industries served
- SaaS & software products
- D2C & e-commerce
- IT services
- Healthcare & clinics
- Real estate & interiors
- Education & edtech
- Finance & fintech
- Travel & hospitality
- Legal & consulting
- Home & local services
- Manufacturing & industrial
- Furniture & lifestyle
- Automotive
Services
Eight disciplines. One strategy.
Every search surface, from classic blue links to AI-generated answers, needs its own optimization playbook.
AEO
Answer Engine Optimization with structured data, FAQ schema, and content formatted to win featured snippets and voice results.
SaaS SEO, AEO & GEO
Product led search for software companies, covering feature, integration, and comparison page architecture, docs SEO, and AI answer visibility for your category.
GEO
Generative Engine Optimization, get cited in AI Overviews, ChatGPT, Perplexity, and Copilot answers.
On-Page SEO
Technical audits, schema markup, Core Web Vitals, and content optimization that Google can crawl, index, and rank.
Off-Page SEO
Link building, digital PR, and local SEO / Google Business Profile to build the authority Google trusts.
GBP Optimization & Audit
Full Google Business Profile audit and optimization covering categories, photos, reviews, Posts, and multi-location tracking for Maps and the Local Pack.
Social Media
Organic social strategy, content calendars, and profile optimization on LinkedIn, Instagram, and X to build brand presence and drive qualified traffic.
Paid Ads
Google Ads and Meta Ads campaign setup, keyword targeting, landing page alignment, and ongoing optimization to lower CAC and grow pipeline.
SaaS specialism
SaaS SEO, AEO and GEO
SaaS search does not behave like local or e-commerce search. Buying cycles run long, demand sits inside features, integrations and workflows rather than a single head keyword, and the highest intent traffic arrives through comparison, alternative and "best tool for" queries. On top of that, a large share of evaluation now happens inside ChatGPT, Perplexity and AI Overviews, where a shortlist gets built before anyone clicks through to a pricing page.
I work on SaaS and software products with a product led approach: content and site architecture built around the jobs your product actually does, then the entity, schema and answer formatting work that gets the product named when an AI engine is asked what to use.
- Product led content built around jobs to be done, use cases and workflows
- Feature, integration and use case page architecture
- Comparison, alternative and "best tool for X" pages
- Bottom of funnel pages mapped to trial and demo intent
- Documentation and help centre SEO, linked back into product pages
- Technical SEO for app and marketing site separation, subdomain vs subfolder, JS rendering and indexation control
- AEO: entity clarity, structured data and quotable copy so the product becomes the answer
- GEO: category and comparison visibility inside generative answers, plus review and mention footprint
A SaaS engagement runs the same way as every other one here: audit, prioritized roadmap, hands on implementation, then plain English monthly reporting on rankings, snippets and AI citations.
Why AEO & GEO now
Your next customer may never see a blue link.
Google AI Overviews, ChatGPT search, Perplexity, and Copilot are becoming the first, and sometimes only, place your buyers look. Most SEO consultants are still selling the same keyword-and-backlink playbook they were using five years ago, because it's familiar, not because it's where search is heading. I built my practice around the shift itself. Brands that adapt now will be the cited sources for their category. Brands that wait will disappear from the results their competitors already own.
Process
A simple, transparent workflow
Audit
Deep technical, content, and competitive audit across SEO, AEO, and GEO surfaces.
Strategy
Prioritized roadmap tied to revenue, not vanity keywords.
Implementation
Hands-on execution: fixes, schema, content, links, entity building.
Reporting
Monthly reports in plain English, covering traffic, rankings, snippets, AI citations.
Case studies
Recent results
AFC Furniture Solutions
+36.5% organic traffic
Technical SEO, AEO, and GEO over six months, plus 12+ AI Overview citations.
Read case study
MyTaxCalculator.ca
+322% impressions
Average position from 78.0 to 36.9 in the first three months from near zero visibility.
Read case studyProven results
Numbers from live client engagements
Every figure below comes from Google Search Console and GA4 for active client projects.
+36.5% organic traffic
Average position improved from 19.8 to 7.6 across six months of technical SEO, AEO, and GEO work.
AFC Furniture SolutionsSource: Google Search Console, 6 months
Read case study12+ AI citations
Cited in Google AI Overviews and ChatGPT answers for commercial furniture queries, alongside 457 leads generated.
AFC Furniture SolutionsSource: Google Search Console, 6 months
Read case study+322% impressions
Average position jumped from 78.0 to 36.9 in the first three months, starting from near zero visibility.
MyTaxCalculator.caSource: Google Search Console, 3 months
Read case studyGlossary
What is AEO?
Answer Engine Optimization (AEO) is the practice of structuring content so search and AI systems can extract a direct answer from it and show that answer to the user. Where traditional SEO aims to win a click from a results page, AEO aims to win the answer itself, in featured snippets, People Also Ask boxes, voice results, and AI-generated summaries.
How AEO differs from SEO
SEO optimizes a page to rank in a list of results. AEO optimizes the content inside that page so it can be lifted out and presented as the answer, with your brand named as the source. The two overlap heavily: a page that cannot be crawled, indexed, or understood will not be quoted either.
What AEO involves in practice
- Answering the question directly in the first sentence, before adding context.
- Structuring content in scannable formats: short definitions, comparison tables, numbered steps.
- Adding structured data such as FAQPage, HowTo, and Article so machines can parse the meaning.
- Matching the exact phrasing people use when they ask the question out loud.
- Keeping pages current, since answer engines favour recently maintained sources.
Why AEO matters now
A growing share of searches end without a click, because the answer appears on the results page or inside an AI assistant. If your content is not formatted to be that answer, a competitor's is. AEO is how you stay visible in that shift, and it is closely related to Generative Engine Optimization, which focuses on being cited by tools like ChatGPT and Perplexity.
FAQ
Frequently asked questions
Straight answers about SEO, AEO, GEO, timelines, and how I work.
What is the difference between SEO, AEO, and GEO?+
SEO (Search Engine Optimization) focuses on ranking your website in traditional Google search results. AEO (Answer Engine Optimization) focuses on getting your content featured in direct-answer formats like featured snippets and voice search. GEO (Generative Engine Optimization) focuses on getting your brand cited and referenced by AI tools like ChatGPT, Perplexity, and Google AI Overviews. Together, they cover every way people now discover information online.
How long does SEO take to show results?+
Most clients start seeing measurable movement in rankings and traffic within 3-4 months, with stronger compounding results by month 6-8. Timelines depend on your site's current state, competition, and how quickly technical fixes are implemented.
Do you guarantee first-page rankings?+
No ethical SEO consultant can guarantee specific rankings, since search algorithms are controlled by Google and constantly changing. What I do guarantee is a transparent, data-driven process with clear reporting on what's working and what isn't.
What's included in an SEO audit?+
A full technical crawl (site speed, Core Web Vitals, indexation, mobile usability), on-page analysis (heading structure, meta tags, content gaps), schema markup review, and a competitive benchmark, delivered as a prioritized action plan, not just a list of problems.
Can you help my site show up in ChatGPT and AI search results?+
Yes, this is what GEO focuses on. It involves structuring content and schema markup so AI models can accurately understand, trust, and cite your site as a source.
Do you work with businesses outside India?+
Yes, SEO, AEO, and GEO strategy work is done remotely, so location isn't a barrier.
Free Tools
Check how AI search sees your brand
Two free tools you can run in under a minute. The AI Verdict scores how AI assistants recognise and describe your brand, and the SEO & AEO Audit checks your page for the technical and answer ready signals search engines look for.
Book a free consultation
30 minutes. No pitch. I audit your search visibility live and tell you the three highest-impact moves to make next.