Case Study · B2B Furniture Manufacturing

AFC Furniture Solutions: Six Months of Technical SEO, AEO, and GEO Results

Gitanshu Sharma
Illustration representing organic search growth for a B2B furniture manufacturer

AFC Furniture Solutions is a B2B modular office furniture manufacturer based in Greater Noida. Over a six month engagement from January to June 2026, GitanshuGrowth handled technical SEO, content strategy, AEO and GEO optimization, and Google Business Profile management across seven city locations. All figures below are pulled directly from GA4 and Google Search Console.

The Results

+36.5%

Organic traffic growth

From 4,144 to 5,658 monthly sessions, 27,037 total organic sessions across the six months, entirely SEO driven with zero paid support after March.

19.8 to 7.6

Average search position

Moved off page two and onto page one of Google.

+96.3%

Search impressions

From 326,000 to 640,000, with clicks up 29.2%, from 11,300 to 14,600.

12+

AI Overview citations

Across Google AI, ChatGPT, Perplexity, and Gemini, with the site now appearing alongside established brands like Godrej Interio and Featherlite in AI generated answers.

#1

Organic rankings achieved

Number one for “Office Meeting Table” and “Modern Library Furniture,” plus 15+ total page one keyword positions, all starting from zero visibility in January.

7 cities

Google Business Profile presence

Built from scratch across seven cities including Noida, Bangalore, Mumbai, Hyderabad, and Gurugram, generating 414 tracked location based engagement events in the first two months of measurement, including a Hyderabad Map Pack placement.

457

Tracked lead events

Form starts, submissions, calls, and WhatsApp clicks, once UTM tracking went live in May.

30+

AEO and GEO articles published

Optimized blog articles with structured FAQ schema, directly driving AI citation.

Icons representing search ranking improvement from page two to page one
Average search position improved from 19.8 to 7.6, moving off page two and onto page one.

What Was Done

Technical SEO foundation. A full technical audit and fix pass covering schema markup, canonical tags, redirects, and sitemap cleanup, resolving the crawl and indexing issues that were limiting visibility.

Content built for AI citation. A twelve week content calendar was built specifically around AI citation ready formatting, direct answer structuring, and topic depth, rather than traditional keyword stuffed articles.

Tracking infrastructure from the ground up. GA4 and Google Business Profile tracking were built from scratch, giving the client visibility into leads and engagement that simply did not exist before this engagement began.

Ongoing keyword and AI visibility monitoring. Over 200 target terms were tracked continuously through Semrush, alongside manual AI Overview and ChatGPT citation checks, to confirm both traditional rankings and generative engine visibility were moving in the right direction together.

Why This Matters For B2B Manufacturers

Most B2B manufacturers assume SEO is slow and hard to measure. This engagement shows what is possible in six months when technical fixes, content strategy, and AI visibility work are treated as one connected system rather than separate projects. The same approach used here, technical audits, AEO and GEO structured content, and consistent tracking, applies to any B2B brand competing for visibility in both traditional search and AI generated answers.

Frequently Asked Questions

How long did it take to see results?

Meaningful movement in rankings and impressions began within the first two to three months, with the strongest gains, including AI Overview citations and page one rankings, compounding over the full six month period.

Did this rely on paid advertising?

No. Organic traffic growth was entirely SEO driven, with zero paid support after March, meaning the results reflect the compounding effect of technical fixes and content, not ad spend.

What made the AI Overview citations possible?

Structured FAQ schema, direct answer formatting in the first few sentences of each article, and consistent factual publishing gave AI systems like ChatGPT, Perplexity, and Gemini clear, citable content to reference.

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